Advertising and Marketing Mistakes to Avoid

When it comes to marketing and advertising your business, it is essential to develop a good marketing plan. Even the most solid plan, however can still fail if it is not implemented correctly. Avoiding these common advertising and marketing mistakes can help.

One mistake that many businesses make is to not market to a defined group or demographic. While it is important to appeal to a wide target audience possible, failing to identify your key demographic will keep your business from reaching the customers who are most interest in the product or service you have to offer. Focus your advertisements to appeal to your target audience, and you will naturally attract more business.

Effective marketing is based on a cohesive advertising strategy, so once you develop a logo and theme for your ads and promotions, make sure that you stick with it. A marketing strategy that is inconsistent will make your company look unfocused and unprofessional. This does not mean that you should focus your advertising and marketing efforts on one medium, however. Many businesses make this mistake because they are unfamiliar with certain mediums.

Don’t allow unfamiliarity with technology to hinder your marketing campaign. Make sure that you utilize all available media sources whenever possible, including television, print ads, radio, and online advertising. Many businesses fail to utilize online advertising tactics because they are unfamiliar with the technology. If this is the case, be sure to take the time to learn, and search for sites that make it easy for you to upload your video advertisements, even if you have little or no experience with this type of medium.

In the process of trying to attract new business, don’t make the common mistake of neglecting your repeat customers. Repeat customers make up an estimated 80 percent of most revenue, so be sure to target your marketing campaigns toward them as well. If your marketing message is unclear, however both new and repeat customers will be confused. Consistency is the key to achieving brand reputation.

The most effective marketing and advertising campaigns take into account the measure of their marketing results, so be sure to keep close track of what works and what doesn’t. Don’t be afraid to try new things and to discard ideas that don’t work for your business. Remember, the best marketing strategies are the ones that evolve and grow over time to meet the changing needs of a business, its target audience, and emerging technology.

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How to Calculate Quickly in Your Head

How do those seemingly mental math geniuses do it? Are their brains really programmed differently, allowing them to do what seems to be mental magic? What gives here? Maybe they have integrated circuits instead of dendrites?

The truth is, they more than likely know a number (excuse the bad pun) of math tricks that allow them to quickly find answers to math certain operations. There are many short cuts that can be employed for math problems involving addition, subtraction, multiplication, and division. If you spend some time rehearsing these methods, then you too can perform these seemingly miraculous feats.

For instance, suppose you wanted to multiple 43 x 11. Well, you may be able to solve this problem in your head already if you realize that you can first multiply 43 by 10, and then adding 43 to the result. Sure enough, the answer is 473. This works relatively quickly, but there is another method that you can use to get the answer more quickly!

This is a special case for multiplying two-digit numbers by 11. Indeed, the method can be used more generally on larger digit-numbers, but let’s look at how to employ this method with two-digit numbers:

First, take the digits in the number you are multiplying by 11, and add them. In our case (43), it is 4 + 3 = 7. Now take the result, and place in between the two-digit number. In our case, take the “7” and place it between the “4” and “3”. Did you see the result? Right! it is the answer 473!

Pretty neat, huh? Keep in mind that other problems may involve carrying-over numbers, but with a little practice, this will become almost natural.

This was a special case for numbers multiplied by 11, but there are many other methods you can use to calculate more complex problems quickly in your head.

Happy calculating!
Find out how to perform mental math faster than a calculator!
http://mathtricks.org

Going Back to School the Eco-Friendly Way

Summer time is coming to an end but it has been a blast, especially since we all have been able to enjoy eco friendly summer fun. However, it’s that time again, time for back-to-school. Whether you’re going back to college or just starting your college career, this should be the year you decide to be more thoughtful about your environmental impact. Being environmentally conscious is very easy and fun. Here are some eco friendly products and living ideas that will make going back to school and eco friendly event!

1) Eco bedding: Here is one way to be more eco friendly. Try finding eco bedding that is both stylish and good for the earth. There are duvets that are both eye catching and kind to our planet. Earth friendly bedding is generally made with non-toxic, water based dyes which is both good for you and the environment. Also, earth friendly duvets are organically grown and organically processed so those with allergies don’t have to worry about a thing. Take a break from your busy class schedule on this organic cotton duvet and be kind to Mother Earth at the same time!

2) Earth friendly backpacks: Charge you cell phone and carry your books! That’s right, this backpack is sure to catch people’s eye since you can charge your cell phone right from your backpack. This solar powered backpack comes with a built-in car lighter adapter, like the one in your car, and charges your cell phone, PDA or even your mp3 player. No batteries are needed which makes this backpack easy to use. It is eco stylish for the environmentally aware student.

3) Recycled paper and pencils: Instead of purchasing your usual printer paper or binder paper try purchasing recycled printer paper or recycled notebooks. These may cost a few cents more but in the long run they are saving our planet from harm. Recycled pencils are also available for eco friendly students. Taking notes with recycled pencils can be fun since they are made from recycled newspapers. When you sharpen the pencils you can read the text from the original publication. Taking notes have never been so entertaining!

4) Green gym bags: Hit the gym in style with an green gym bag. No one wants to gain weight while in college and no one wants to be environmentally irresponsible. Hit two birds with one stone with an eco friendly gym bag when making your way to your favorite exercise facility. This gym bag is made from recycled sailboat sailcloth and has plenty of room for all your gym necessities. Take time to work-out your eco friendly sense of style!

5) Natural toiletries: Who knew that being green could reach the bathroom?! Load up your shower caddy with eco toiletries and impress your new roommates. There are eco toothbrushes and razors available that make being an green college student easy. The toothbrushes and razors are made from 100% recycled plastic, including yogurt cups and are made in fun and vibrant colors. Keep clean and eco friendly with these eco friendly toiletries!

Guffly is a one product per day online store and community featuring eco friendly products and fair trade lifestyle goods like home, pet, clothing, office and personal accessories. We know that people aren’t interested in ugly stuff, so you can bet Guffly’s green products are stylish, fun and attractive – eco stylish if you will. Shop the Daily Guff at http://www.guffly.com