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	<title>TPPII &#187; Advertising</title>
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		<title>Advertising and Marketing Mistakes to Avoid</title>
		<link>http://www.tppii.com/25/advertising-and-marketing-mistakes-to-avoid</link>
		<comments>http://www.tppii.com/25/advertising-and-marketing-mistakes-to-avoid#comments</comments>
		<pubDate>Fri, 21 Aug 2009 01:40:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=25</guid>
		<description><![CDATA[When it comes to marketing and advertising your business, it is essential to develop a good marketing plan. Even the most solid plan, however can still fail if it is not implemented correctly. Avoiding these common advertising and marketing mistakes can help. One mistake that many businesses make is to not market to a defined [...]
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<li><a href='http://www.tppii.com/14/how-to-incorporate-the-right-marketing-message-during-a-recession' rel='bookmark' title='How to Incorporate the Right Marketing Message During a Recession'>How to Incorporate the Right Marketing Message During a Recession</a> <small>Fight or flight instincts. Survival of the fittest. When the...</small></li>
<li><a href='http://www.tppii.com/36/the-current-advertising-market-is-in-meltdown' rel='bookmark' title='The Current Advertising Market is in Meltdown'>The Current Advertising Market is in Meltdown</a> <small>With audiences disappearing, TV rates plummeting and clients cutting already...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Free Advertising in the Yellow Pages</title>
		<link>http://www.tppii.com/26/how-to-get-free-advertising-in-the-yellow-pages</link>
		<comments>http://www.tppii.com/26/how-to-get-free-advertising-in-the-yellow-pages#comments</comments>
		<pubDate>Sat, 11 Jul 2009 01:44:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=26</guid>
		<description><![CDATA[I actually stumbled across this technique completely by accident when searching for a home cleaner in the Yellow Pages. There was a large full page display Ad and when I called it, the phone number had been disconnected. At first I thought I had called the wrong number. Then, when I called it again (double-checking [...]
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<li><a href='http://www.tppii.com/8/are-you-missing-out-on-free-publicity' rel='bookmark' title='Are You Missing Out on Free Publicity?'>Are You Missing Out on Free Publicity?</a> <small>So often, when CEOs and company presidents sit down with...</small></li>
<li><a href='http://www.tppii.com/25/advertising-and-marketing-mistakes-to-avoid' rel='bookmark' title='Advertising and Marketing Mistakes to Avoid'>Advertising and Marketing Mistakes to Avoid</a> <small>When it comes to marketing and advertising your business, it...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If You Own a Service Business, Forget Advertising</title>
		<link>http://www.tppii.com/27/if-you-own-a-service-business-forget-advertising</link>
		<comments>http://www.tppii.com/27/if-you-own-a-service-business-forget-advertising#comments</comments>
		<pubDate>Fri, 10 Jul 2009 01:47:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=27</guid>
		<description><![CDATA[Strangely enough, almost every business out there at some point in time will turn away potential customers, despite the fact they&#8217;ve paid thousands of dollars in advertising to get that customer to call. The reasons why businesses do this varies, but in the service industry, most of the time they&#8217;re just too busy, or their [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Marketing and Free Advertising For Your Business</title>
		<link>http://www.tppii.com/29/free-marketing-and-free-advertising-for-your-business</link>
		<comments>http://www.tppii.com/29/free-marketing-and-free-advertising-for-your-business#comments</comments>
		<pubDate>Thu, 18 Jun 2009 03:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=29</guid>
		<description><![CDATA[We all know that marketing and advertising is essential if one wishes to build a successful business. No matter how great your product is or how fantastic your company is, if no one knows what you are or what service you can provide then you are effectively invisible. So once you have your business you [...]
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<li><a href='http://www.tppii.com/23/article-marketing-blog-help' rel='bookmark' title='Article Marketing Blog Help'>Article Marketing Blog Help</a> <small>Article marketing is said to be a great way to...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exhibition Display Stands</title>
		<link>http://www.tppii.com/31/exhibition-display-stands</link>
		<comments>http://www.tppii.com/31/exhibition-display-stands#comments</comments>
		<pubDate>Thu, 04 Jun 2009 03:38:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Stands]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=31</guid>
		<description><![CDATA[Exhibition display stands play a very important role for a successful exhibition. They are available in various types, designs and styles. They are inexpensive and easy to install. If you are taking part in an exhibition and want to promote your company&#8217;s product in best way, it is essential to choose the best marketing and [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>History of the Infomercial</title>
		<link>http://www.tppii.com/34/history-of-the-infomercial</link>
		<comments>http://www.tppii.com/34/history-of-the-infomercial#comments</comments>
		<pubDate>Fri, 29 May 2009 03:58:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Infomercial]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=34</guid>
		<description><![CDATA[When television was first getting started many shows were actually created by their sponsors in order to have a medium to promote their products and services. The entertainment value of the show was secondary and the goal of selling a product or service was primary. However, the FCC eventually got involved and placed limits on [...]
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising and Effective Promotions</title>
		<link>http://www.tppii.com/33/advertising-and-effective-promotions</link>
		<comments>http://www.tppii.com/33/advertising-and-effective-promotions#comments</comments>
		<pubDate>Thu, 28 May 2009 03:55:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=33</guid>
		<description><![CDATA[In any economy, the most important aspect of a business is their marketing mix. For small businesses and large corporations alike, it is important to get your name out and build brand equity and awareness. Although everyone is feeling the pressure of limiting expenditures, it is important to remember the old saying, &#8220;You have to [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Current Advertising Market is in Meltdown</title>
		<link>http://www.tppii.com/36/the-current-advertising-market-is-in-meltdown</link>
		<comments>http://www.tppii.com/36/the-current-advertising-market-is-in-meltdown#comments</comments>
		<pubDate>Wed, 13 May 2009 04:11:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Meltdown]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=36</guid>
		<description><![CDATA[With audiences disappearing, TV rates plummeting and clients cutting already slender budgets, perhaps we should be rejoicing that the days of hype and excess are finally over. The advertising boom of yesteryear will forever be associated with the credit boom. Just as the values of that economic system are now discredited, so to will be [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Incorporate the Right Marketing Message During a Recession</title>
		<link>http://www.tppii.com/14/how-to-incorporate-the-right-marketing-message-during-a-recession</link>
		<comments>http://www.tppii.com/14/how-to-incorporate-the-right-marketing-message-during-a-recession#comments</comments>
		<pubDate>Sat, 28 Mar 2009 16:08:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=14</guid>
		<description><![CDATA[Fight or flight instincts. Survival of the fittest. When the going gets tough, the tough get going. During rough economic times, there is no doubt that survival instincts kick in. You either have the will to dig your heels in and battle from the trenches or not. Everyone&#8217;s fear threshold is different. But those who [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Marketing</title>
		<link>http://www.tppii.com/7/viral-marketing</link>
		<comments>http://www.tppii.com/7/viral-marketing#comments</comments>
		<pubDate>Sat, 28 Feb 2009 13:10:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.tppii.com/?p=7</guid>
		<description><![CDATA[If you&#8217;re not utilizing the power of viral marketing, you may be missing out on a very effective new tool. This form of Internet-based marketing relies on the use of blogs, seemingly amateur Web sites like YouTube, and grassroots media campaigns to generate widespread word of mouth interest and &#8220;buzz&#8221; for a new product or [...]
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