Finding Phone Numbers Using Technology

We’ve advanced so far with technology since machines and computers were first invented that it’s getting to the point that we wonder if there’s anything that it can’t accomplish. There are things being used regularly these days that were once only imagined as tools for the characters on Star Trek in the 24th century! Automatic doors, wireless communication, computers with tremendous calculating and memory power, and video consoles that can sense body movements are only a few of the discoveries that the majority of us use on a daily basis without thinking twice. This doesn’t even start to mention the powers of the internet and medical advancements.

Therefore, when it comes to small issues such as finding out about a telephone number, it shouldn’t come as a surprise to you that your home computer and the simplest internet connection (yes, even dial-up) can provide you with all of the knowledge you need on the topic. Of course, you do need to apply a bit of your own knowledge as well, because there are some societal and privacy rules that are applied in these circumstances. Yes, the websites apply these rules, but if you don’t know about them, you may not know their limitations or be able to use them to their fullest. So here they are. They’re quite simple. Landlines numbers can be investigated using a forward search (that is, just in the same way as the old school printed phone books where you search using the last and first name of the individual, or the business name, and then you’ll find the address and contact digits), as well as in reverse, so that you plug in the number you already have, and find out the name and address related to it, depending on what you need to learn about the number’s owner.

Cell phones, though, can only be investigated in one direction. You can search for a phone number using the digits themselves, but you’ll never find a legal, legitimate site that will have a searchable directory that lets you use the name of the person to find the information you need.

Make Free International Calls With VOIP

 Make International Calls With VOIP

Make International Calls With VOIP

Earlier, people avoid international calling because of its high cost but these days international calling becomes much cheaper. Thanks to technology that it has made it possible. To survive in the tough competition in telecommunication industry many service providers are coming up with their new cheap plans and schemes that offer users a facility to make international calls at reduce rates. The mobile industry has seen an extreme change in a short period of time and thus it is successful in giving people an additional benefit of making cheap calls all over the world. The people can enjoy talking to their friends and close ones without taking pain of long phone bills.

Service providers are trying their hard to offers their best possible plans to their users. They offers special monthly plans for their users that offer them free international calls. There are many different kinds of calling plans that gives special rates for selected countries. For instance, under a special plan, the service provider offers free international calls to France and Germany then people can enjoy talking to their dear ones in both the countries without any disconnect. Even some times, to promote the products and services, many of the service providers offers free bonus minutes to their users. With this advantage, one can easily make international calls without any hassle and stay connected to each other. However, you can also take the advantage of PC to phone calling by switching over to VOIP technology that allow you to make cheap calls from your computer at any corner of the world. With the help of a computer along with a internet connection, one can access VOIP services.

The access VOIP service, you just need to register yourself there and can enjoy free calling along with additional features of voice mail, sending files,call conference, caller id and many more. With the introduction of PC, the mode of calling becomes much easier. With the help of technology along with the contribution of PC, now people can enjoy free international calls.

VOIP offers its many different services like Lingo, Skype and many more with their individual benefits. It is the most convenient method that allow people to make calls from PC to phone anywhere and at any time. Even the users can also opt for various calling plans and search them on internet. You can go through different websites and opt for the plan that fulfill your requirements. So in order to enjoy international calling plans within your budget,just switch over to various cheap calling plans or VOIP technology that give you a chance to stay connected.

Expand Your Business With Blogging

Statistically speaking, you’re likely reading this outside of normal business hours. Am I right, or am I right? Why? Because if you have a life (okay … admittedly many people don’t) the majority of your time is spent away from the office and outside of normal business hours. Usually, when the sun goes down you are already out the door. Frazier has left the building.

But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. There are no doors to unlock and no lights to turn on. The doors are always open and the lights are always on. No brick; no mortar; no time clocks.

There are so many important online tools for both marketing (presenting your company and product to the market) and sales (trading that product/service for revenue) … if you’re not using them you’re soon to be extinct. Even the US government figured that out. Filed any corporate taxes lately? Most companies now do it online (it is called EFTPS, if you’re at all curious).

Low-to-No Cost – Many of the online resources available for your business are usable with no cost and can offer great results. Calculate the ROI on that: small investment (mostly in your time) and great results. Infinite ROI? No, not quite. But as a business owner if you use these available tools correctly it will make a difference in your business. Put another way, if you are not using online tools for your business, the wolves are at the door and your house is made of sticks. Not brick and mortar; sticks.

Blogging is increasingly being used to effectively to present businesses and products to the market. Websites like Blogger and WordPress make it possible to share value – your knowledge and experience – through blog posts. Helpful blog posts on relevant content establish you as a leader and creates a relationship that your consumers don’t normally get from just visiting your website. Just today in a phone conversation a client said, “I was so glad to see you are a real person!” The personal touch works.

Need a great example? Go look at 3PAR’s company blog called “StorageRap” (www.storagerap.com). No, I’m not associated with 3PAR in any way. But Marc Farley is awesome at what he does for the data storage industry. Take special note of the value that he delivers. Yes, it comes with a heavy dose of opinion, and more than a bit of controversy, but that is the whole point of blogging! Ever read a boring blog post … more than part-way? I rest my case.

If you are venturing into a company blog, ensure it has a clear objective. Brainstorm with colleagues on ideas of what to write and how to represent the company. Then just to it.

Don’t be stingy. And don’t be a twit. – Contribute to the communication in meaningful ways. A terrific way to increase your network is to be active and to comment on others’ posts. Respect the poster; comment on the post. Remember that a single post could be read by thousands, some of whom may take great interest in you and the products you represent.

Don’t Abuse the Blog – If you use your blog correctly, clients and consumers will appreciate your information and insight. But consistency is key. Deliver value to your business community by remaining active in blogging and in social networking forums. Don’t hold back. Give more, and you will receive more.

Brian Moore is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.meetbrianmoore.com

Should You Guest Blog?

Plan and simple, yes you want to guest blog, but you want to be picky about the sites you are guest blogging on. I say this because you want to make sure your blogging on a site that is actually going to help you get target traffic to your site. You don’t want to waste time and energy creating a blog post on say SEO (which is your specialty) on a blog that is dedicated to preserving Barbie. The point of guest blogging is that it is a win win for the webmaster and the guest blogger.

I am sure that you are not really interested in what guest blogging does for the webmaster at this point. You want to know what it is in it for you. That is the focus on this post. So here we go, the first benefit of guest blogging is that you get instant exposure to your blog. Let’s say that you just launched a new site that you are really excited about and you know offers great benefit to visitors. You want traffic now, not in a few weeks or months. Find an authority site or other site that is reputable in your niche, contact the webmaster and offer to guest blog for them. You blog post will offer informative content and a plug about you and your website.

The second benefit is that exposure you gain. If you don’t have a business that you are trying to promote, but skills you want to offer to hire… guest blogging can help you there as well. When you guest blog on a site, as I said above, you get to do a little blurb about you and what you do, and from there you can direct people to a place where they can learn more about you.

The third benefit and reason as to why you should try to guest blog is that you get a link back to your blog. We have talked in the past about how important back linking is. This is a great way to increase your rankings with links from reputable sites.

Notice that I have mentioned reputable sites. You want to look for sites that have a good ranking, because you know that they are getting traffic. You also know that they are getting crawled by the spiders on a routine basis and that what they say on that website is trusted by people in the niche you are addressing. You don’t want to waste your time blogging on a site that isn’t getting more traffic then you currently are, or worse yet, they are not getting traffic at all.

There are a few rules that you need to keep in mind in regards to your posts. You want to make sure that your post fits into the category of blog you are posting on. Remember, Barbie isn’t going to care much on how to SEO optimize. The blog post that you create must be original and unique. You can’t post an article that you wrote and posted elsewhere.

Also, we are talking about your reputation so you really want to post only articles that you have written. If you are going to farm out the blog posts writing then make sure that you have proofed what is said in the article. The last thing in the world you want to do is make yourself look bad or the website you are guest blogging on.

Finally, when you guest blog if you are going to use a link in your post, it must be a link that is related to the website you are writing for. You should NOT use your own affiliate links. This is just poor taste and not only will the webmaster kick you to the curb, it will get around in the industry that “type” of person you are and you will have a hard time getting another guest blogging spot.

Neil Bartlett is the founder of MyIMCoach.com. My IM Coach provides aspiring Internet Marketers with Tips and Techniques for getting started and/or improving their marketing skills. To learn more INSTANTLY grab his FREE report “How To Make It Online”

Free Publicity With Press Releases

An effective strategy for free publicity is to write and send press releases. A press release, sometimes called a news release or media release, is an announcement of something important.

Here are 5 key points for a good press release so that the one your send will get read and distributed.

First you need to write a great headline. I say great because you need to attract the attention of a reporter or editor and you have lots of competition. Be sure to put the topic in the headline so that it contains some key words and can get the attention of Google.

Secondly, make sure your story is newsworthy to an audience that is bigger than your niche. That means the story needs to be current and appealing. Trendy would even be better.

The third important point is to avoid jargon and techno babble. The media does not have time to figure this out and neither do your readers.

Just in case it should slip your mind, do not make the press release a blatant advertisement.

And finally, make sure your press release is well written. If you are not a good writer, then hire someone to do the writing for you.

Before you start writing the press release, make sure you have all the pertinent information for the announcement. You need to give what every journalist wants: the who, where, when and how.

Then figure out what are the appropriate media outlets to send your press release.

You can write press releases with any of the following strategies for creating a hook so that the reporter or editor will certainly want to read your press release. These strategies are using a controversy, survey or research results. What also works well are announcements about an award, announcing a new position, a new blog, and a new website. Press releases can get fairly boring without a good hook.

Social Media Releases is gaining popularity and visibility. Some view it as an alternative to traditional web sites. Social Media Releases are similar to traditional releases except they reach more people.

Social Media Releases are often linked to Social Networks and when that network discusses your topic, you are likely to be very successful getting the attention of hundreds in the forum. As the name implies, Social Media Releases focus on the social aspect of information. There are also social media newsrooms where you can post your releases. Make sure your keywords are written in the press release.

The directories for news releases, most of which are free but some will charge. Fees may range from $80 a release to $1000 for an annual membership.

And I invite you to claim your free Special Report on Building Your Online Empire as well as a recording of this information, by visiting http://www.InternetBusinessBuildingGuide.com and get started right away with building a profitable online business. Connie Ragen Green has been teaching people how to use their writing to get started on the internet since 2006, as well as how to use the technology needed to be successful on the internet.

Viral Marketing

If you’re not utilizing the power of viral marketing, you may be missing out on a very effective new tool. This form of Internet-based marketing relies on the use of blogs, seemingly amateur Web sites like YouTube, and grassroots media campaigns to generate widespread word of mouth interest and “buzz” for a new product or service. A typical viral marketing campaign aims at generating media coverage via unusual, stories, funny video clips, interactive advertising games, images, and text. These are then passed from user to user at an extremely rapid, exponential (“viral”) pace, often reaching hundreds of thousands or millions of people for far less cost than would be possible using traditional marketing tools.

Due to its ability to generate extremely a high, rapid response rate for a relatively low cost compared to traditional marketing methods such as direct mail, viral marketing is a very popular and powerful medium. The following quick guide will help you create your company’s viral marketing campaign.

Give away products or services

In the world of viral marketing, it’s usually a good idea to give away something for nothing. Most successful viral marketing campaigns provide a free product or service to attract attention. Giveaways could include a complimentary brochure or software program with limited functionality, or a free button or pin. A discount on a service or product may generate interest, but “free” typically accomplishes the task faster and draws more people.

Make it Easy to Pass along Your Message

Like actual viruses, a viral marketing message spreads fast when it’s easy to transmit.

The medium that carries your marketing message must be easy to transfer and replicate.

Use e-mail, a special Web link, or graphic, or provide a free software download. Viral marketing works because it’s so simple and inexpensive, so use a digital format to make copying easy. Also, viral marketing is most effective when the message is short and direct.

Make Sure Your Mail Servers Are Ready

If you’re using e-mail as the core of your viral marketing strategy, you must ensure that your mail servers have enough capacity to handle exponentially larger amounts of traffic.

So it’s a good idea to plan ahead for easy and rapid addition of mail servers. This will put you in a good position to manage the campaign. You must build scalability into your viral model.

Utilize Existing Communication Networks

Most people are social and develop a close circle of friends, family, and associates. A person’s broader network may consist of hundreds or thousands of people, depending upon his or her job or social status. People on the Internet develop networks of relationships, consisting of circles of people with whom they regularly communicate. So it’s important to leverage such things as popular Web sites that draw large volumes of traffic or permission-based e-mail lists that potentially can reach millions of people simultaneously.

Concluding Thoughts

I hope that you enjoyed this article and that it will help you supercharge your marketing effort, leading to increased sales. Thanks for reading!

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)

The Rise of Video Web Content

Video has notoriously dominated the entertainment industry, and thus the advertising industry for a half century. Recently though, the 300 pound gorillas of the video entertainment industry have taken a beating. So many factors have curbed their power, and now we are looking at an emerging opportunity to gather some of that power to ourselves by using the hypnotic mystery of video ourselves in the online venue.

The internet has certainly brought the middlemen of nearly every sector to their knees. If we look at entertainment brokers as middlemen, could we imagine creating our own content, promoting our own productions, and controlling more of our own traffic and advertising potential? Some innovative web developers have taken us halfway there.

YouTube, Guba, Google Video, Blip TV, and many other providers of free video sharing sites have given all of us the power to publically publish our own video content. The productions are rightfully short due to the issue of bandwidth as well as file storage, but there is also the issue of the truncated attention span of the modern day internet surfer. Even with these episode length curtailments, there are still many respectable serials up on these free sharing sites, and they are quite well done. As a matter of fact, there is something to be said for short, powerful punches of entertainment. In effect, serials made up of short streaming episodes can add up to impressive, award winning quality, production results.

We would like to advocate the concept that a new art form is being organically developed as we speak. There does seem to be a further impediment to the serious pursuit of the art by the masses however. This is not to say that there is no pursuit at all, just that what is being done is not really serious. It might be guessed that a factor in the inhibition to the seriousness of the majority of the efforts we see on these video sharing sites is that there is really no incentive for anyone to create gripping, well thought out, well crafted, and well acted content. What we’re talking about is money. There is no compensatory incentive.

This is not to cynically say that the only legitimate motive for quality from the unwashed masses is cash. We simply have to understand that most people need to spend their time on activities that will put food on the table, not on self expressive, artsy whims of fancy. Some may have the luxury economically to do both, but most of us do not.

There are also technical barriers. While shooting and editing video is an activity that is well within the technical savvy of more and more people, there is admittedly still a predominant portion of our contemporarium that are not yet up to the entire task; not to mention being up to the frustration of posting that finished production up on the internet for all to see.

What we do see however, is that there is a vast sea of tech capable people now in our culture. These people do take time to shoot random, not so well crafted, moderately well edited, video content. There is really a huge volume of it. With this knowledge, there is a certainty that if the art could be made economically viable, people would try to do better at it. If it were possible to make a living, people would flock to the opportunity and give it their best. I think it safe to say that we haven’t seen the best yet.

In conclusion, may we just say that it should be a goal of programmers and strategists to figure out how to make the art of short episodic streaming video a profitable profession for main street Dick and Jane. Let them in on some of the profit potential and some of the advertising / networking power. Some strategist have been working programmatically on that kind of application. I know this, because I am one of them.

Jeff Rogers is the President and Founder of www.dragnetmarketing.com. He is an online networking strategist who believes that relationships are just as important online as they are face to face. In order to have good relationships one has to give something up to get something back. Mr. Rogers has made it his focus to make the give and take more fluent and utilitarian through his strategies. Get online and on the street tactical advantage with Dragnet Marketing strategies and self managed viral Video Pages.

Why Blogging is Important to Your Business

In a Business Week article from February 2008, blog tracking firm Technorati Chairman David Sifry said that his company indexed about 112 million blogs, with 120,000 new ones created each day. Were you one of them? He clarified, however, that of those millions, only about 11 percent of them actually included new posts.

Sifry contends that about 99 percent of blogs aren’t delivering useful information (e.g., a mom blogging about her kid’s first day at school, spam blogs), but that still leaves a healthy helping of new blogs sprouting up every day that are gathering readers, fans, and potential leads for the businesses that have committed to using this viral marketing tool. As a blogger, you could (and should) be promoting your business and your ideas to existing customers and employees as well as prospective buyers.

Blogging is not a fad. The phenomenon that Sifry cited is still gaining momentum a year after Sifry quoted those statistics. So, what are you going to do with this valuable information?

If you’re like me, you don’t like to hear yourself talk too much, let alone put your thoughts on paper (or computer screen in this case) for the entire world to see. But isn’t that the point? You want to spread your ideas to build your platform as a resourceful and innovative VAR. Blogs, done correctly, can do this for you.

When blogging started to become popular in 2005, I know I was one of the skeptics who thought, “Who would want to just listen to someone’s random thoughts?” It seemed that blogging was either self-righteous, self-serving, or politically motivated – none of which appealed to me. I deemed this task to be time-consuming and very low on the ROI scale. But now, blogging has gone mainstream. Visit the site for any established company and you’ll likely see a blog page there. You have to ask yourself, if it didn’t work, would they all be investing their time in blogging?

Blogging should be an integral part, if not at the forefront, of your web and marketing mix. Blogs will change your world. Here are a few reasons why you should leap onto the blogging bandwagon:

– Blogging provides a casual way to communicate with your current customers as well as potential new customers. The conversational tone allows you to initiate and engage in a discussion in a very soft-sell manner, where you can showcase your strengths, products, and services without screaming “buy me!”

– The personal touch helps to cultivate relationships that will, in turn, build loyalty between you and your customer.

– A blog where your customers and visitors can interact with you presents the exceptional market research tool to actually learn what your customers need and then use that information to deliver the goods. Your customers are happy because they have found instant solutions, provided by you!

– Blogging involves very minimal investment. Some blogging sites are free; others may charge a fee. Ultimately, though, you want to have your blog on your website to benefit from search engine optimization. The major investment is your time in being vigilant about writing and posting your blogs. Frequency and consistency is key to success here.

– SEO and blogging go hand in hand. Search engines are looking for websites that are constantly being updated with new content and useful information. Be sure to incorporate tags and keywords in a relevant manner. These are simple words that people will use to search your topic on Google or Yahoo! Updating your blog frequently (every two to three days) and creating topical tags will garner a higher search engine ranking.

Statistics show that more and more adults are using the Internet and paying attention to blogs. Consumers use the product reviews from bloggers to assist in their buying decisions. They either bookmark their favorite blogs or receive them daily into their email via RSS feeds. Blogging is an opportunity to reach out to the masses, yet make it personal. It builds credibility about you and your brand and positions you as a thinker, leader and a resource. Your thoughts will become a direct link to increased leads and sales. And in this tough economy, blogging is one of the economical ways to market. You can’t afford not to blog.

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)

The Power of Blog Marketing

With the rise of the Internet, blogging has become one the most influential means of communication. People and organizations all over the world are building relatively low budget web sites created as a forum for sharing insights and trading ideas.

In the business world, the method has become an important tool for reaching current and potential customers. Businesses leverage blogging to raise the company profile, as a method for communicating with customers and staff, as a means to generate new ideas, or as a way to improve their image as a forward thinking company, among other reasons. The thoughts contained in a blog can spread like a virus, delivering powerful new ideas to hundreds of thousands of people in minutes.

For these reasons and others, blogging has become a powerful method that businesses can utilize for less time, effort, and cost than with traditional marketing and public relations. This Quick Guide will provide you with some effective techniques for leveraging blog marketing.

Monitor the Buzz
A good way to determine how your company is faring against competitors is to read public forums devoted to the products or technologies you sell. Doing so will help you understand your customers. You’ll quickly learn what disgruntled users and customers (and possibly even former employees) think about your company and the brand without spending a dime on focus groups or research.

Reach out to Bloggers
Marketing professionals familiar with blogging recommend reading all the blogs related to the products you sell. If you start your own company blog, it’s also a good idea to engage in dialog with users and others who regularly post messages. Though some use a Web log simply as a forum to let off steam, their ideas may provide valuable insight that can help you fine tune your messaging and improve customer service. Responding to the blog community is not only a good way to promote your product or brand, it also is an effective method for correcting false or inaccurate information. You can humanize your company with a corporate blog, either by having one or more employees and even upperlevel management personnel such as a CEO contribute to the blog. Companies of all sizes can leverage a blog to open dialog and thus build closer relationships with users and customers.

Advertise on Blogs
Targeting the audience of a blog relevant to the product you sell is a valuable form of advertising. Research shows that blog readers tend to typically read 20 other blogs daily. Thus any messaging aimed at bloggers spreads exponentially, maximizing blog advertising dollars spent.

Vary Your Banner Ads
Since users tend to visit blogs often, it’s important to change banner ad content on a regular basis. Banners and text copy should be relevant to the blog. If you’re starting your own blog, you could try creating a blog topic along with a series of related ads.

Helpful Hints for Creating Your Own Blog
If you’ve decided to develop your own blog, the following basic guidelines will help you create one that people actually read and respond to:

Create Interesting Content
To ensure readers visit your blog and share the information you provide, you must keep them interested. Therefore, it’s essential that you offer useful ideas and content. It’s also important that you develop a unique style. And don’t be shy about posting ideas that others will disagree with. That will only generate more buzz for your blog.

Post Blogs Often
Especially if your blog is popular you need to post comments and updates on a frequent basis. It’s often a good idea to post a minimum of five postings per week. And the more frequently you blog, the more chance that you’ll have in getting your blog listed in the
Google News index which is updated daily.

Don’t Forget About Distribution
Consumers and others new to blogging can have a tough time finding a blog, so it essential that you make it easy for them to find yours. Make it easy for news feed subscribers to locate your blog via web search engines such as Google and Yahoo, and using RSS search engines, including Google Blog Search, Bloglines, Feedster, and Technorati. This will ensure that your blog is well promoted.

Concluding Thoughts
I hope that you enjoyed this article and that it will help you supercharge your marketing effort, leading to increased sales. Thanks for reading!

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)

Podcast Marketing

Almost as soon as the original Apple iPod was introduced, people in the marketing profession began to realize the medium’s potential to carry brand and product messaging. Today, podcasting is popular method for communicating corporate information that enables businesses to deliver valuable content to listeners. Because the sound of the human voice carries emotion, the medium can deliver content more effectively than text. In fact, some marketing experts believe that podcasting is more powerful than other marketing media such as direct mail advertising. By developing and incorporating a podcast into their marketing programs, companies can, for example, educate listeners about new and upcoming technologies in their industry, inform customers about soon to be released products, and promote new services. Use the following guidelines for developing your podcast.

Plan Your Attack
Before you even begin to record a podcast, you need to decide what you want to say, what your target market is, and what your call to action will be. At the end of your podcast you may want to point listeners to a specific web URL that will drive sales and measure how many people heard your podcast. You should also develop a script that tells the person doing the voice over exactly what to say. And due to people’s generally short attention span, you should avoid creating a podcast that is longer than 20 to 30 minutes.

Get the Right Tools
To create your podcast you will need a PC and a microphone. Many computers already have microphones built in. But you might want to purchase an echo canceling variety to ensure the highest audio quality of your production. Headphones also are a good idea if you want to hear your recordings played back without hearing extra noise from your surroundings.

You’ll also need software for recording voice such as one of the basic or preloaded programs that came with your PC’s operating system. Or you can purchase a more sophisticated solution that enables you to edit the audio file such as ePodcast Creator or the simple to use and Windows and Mac compatible program Audacity. Audacity is available for free download at audacity.sourceforge.net.

Start Recording
Go the file menu of your program and select New. Test your microphone’s input level and then just click on the record button and begin. If you’re using Audacity, the software saves the recording automatically as an .aup file. However, some programs cannot open this format so you should export your podcast as an .mp3 file after recording.

Upload Your File
After you’re finished with production, you’re ready to upload the .mp3 file to your website or publish it to a blogging service such as Podcasting.com or Apple’s iTunes Podcast Directory. If you want to publish on a regular basis, you’ll need to create an RSS feed. You can do this with an easy to use program such as FeedForAll.

Publicize Your Podcast
To ensure you get a large audience, you should e-mail contacts in your company’s database that your program is available. Include some basic details that will attract their attention. And be sure to include a URL where they can download the podcast. You can also maximize your audience by ensuring your podcast is listed with web search engines such as Google and Yahoo and by using RSS search engines, including Google Blog Search, Bloglines, Feedster, and Technorati.

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.)