We all know that marketing and advertising is essential if one wishes to build a successful business. No matter how great your product is or how fantastic your company is, if no one knows what you are or what service you can provide then you are effectively invisible. So once you have your business you need to tell the world about it and this is where your marketing and advertising comes in.
Now before you rush out to spend a fortune on marketing firms let us look at some very simple and free ways to promote your business. This will of course assume that you have a company website. If you do not then you should design one or have one designed for you. These methods may sound simple and they may sound incredibly obvious yet they are tools that can increase traffic to your company website and can draw much needed attention to a particular product that you are trying to promote.
Sounds simple enough yet article writing is an often overlooked form of advertising. It is great for highlighting a particular product or service. Obviously the main body of the article would feature the service being offered and would list all the reasons why this service is essential and why this service can be best provided by your business. The article would also contain links to the particular page on your site that features this service or product. The beauty of the article is that you will on most occasions be allowed to provide links to your business within the author’s biography box at the end of the article. Once your article has been written you can then submit it to online article sites and to article directories. Traffic to your company website can be generated by this form of advertising and your monthly visitors will increase as you add more articles.
Forums are great at generating traffic. However, this must be approached correctly or you will loose much needed credibility as soon as readers think you are a “spammer”. There is nothing worse than seeing an endless stream of one line postings promoting a business idea. No matter how good the offer may be or how genuine, people will switch off. A site such as Yahoo Answers can be invaluable. You will look for a relevant question and give a good answer. Only then will you throw in a link to your website. Again just posting something like “click here for a good business solution” will provide no immediate help and will turn visitors away. However, if you present a good answer that provides real time solutions you can then add your link from a “to find out more…” perspective. Your credibility will thus increase as readers see that you are offering genuine help. Again any biographical information will provide links to the company website.
3) Incoming Links
Now this is specifically geared toward generating website traffic but at the same time it can increase your company profile and credibility. Maintaining a page of business links just for the sake of it does not do much for your page rank. This is especially true if the links are irrelevant to your business. Even relevant links are not that helpful if they are there just as a reciprocal token. If possible try to gain inbound links from respectable websites such as university or other educational websites. Anything coming from a government website would be beneficial too. Again you would present yourself to the relevant organisation and give them a good reason for them to link to your company website. What would they benefit from the link and what would their visitors benefit from seeing a link to you? Try to avoid link farms for they just provide a list of irrelevant reciprocal linking that do nothing for your page ranking or your credibility. In fact they will do more harm than good.
4) Company Blog
The use of a blog is great for keeping your current customers up to date. Here you can provide latest information including new product releases or new projects that the company is starting. One must never forget the customers that you have and a company blog is a great way of keeping them in the picture and remaining loyal customers.
Here we have looked at only four possible marketing and advertising methods, yet they are four methods that can be very successful in the long run. They will also cost you nothing except perhaps the odd paid listing in a good directory.
All of this will take time to establish, however when these methods have been used for some time you will reap the benefits. Always maintain your credibility though and of course your enthusiasm and your patience.
John Hewitt is a full time freelance writer. He has worked in many fields including music, the restaurant industry, film work and as an RSPCA animal welfare officer. If you would like to see more of his articles and poetry then please visit http://www.john-hewitt.com and feel free to sign up to the RSS feed.